What Is SEO / Search Engine Optimization and It’s Work?

SEO stands for “search engine optimization.” It is the method of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All most important search engines such as Google, Yahoo and Bing have such results, where web pages and additional content such as videos or local listings are shown and ranked based on what the search engine considers most significant to users. Payment isn’t involved, as it is with paid search ads.

How Search Engines Work?

The first basic truth you need to know to study SEO is that search engines are not humans. While this might be obvious for each one, the differences between how humans and search engines view web pages aren't. Unlike people, search engines are text-driven. Although technology advances quickly, search engines are faraway from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Website, looking at particular site items (mainly text) to get an idea what a site is about. This brief clarification is not the most precise because as we will see next, search engines execute several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web Page to see what is there. This work is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another page and index everything they find on their way. Having in brain the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site every day just to see if a new page has appeared or if an existing page has been customized, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As previously mentioned, crawlers are not humans and they do not see images, Flash movies, password-protected pages, JavaScript, frames, and directories, so if you have lots of these on your site, you'd enhanced run the Spider Simulator. If they are not viewable, they will not be spidered, not processed, not indexed, etc. - in a statement they will be non-existent for search engines.

Bing and Yahoo have such results, where web pages and additional content such as videos or local listings are shown and ranked based on what the search engine considers most significant to users. Payment isn’t involved, as it is with paid search ads.

How Search Engines Work?

The first basic truth you need to know to study SEO is that search engines are not humans. While this might be obvious for each one, the differences between how humans and search engines view web pages aren't. Unlike people, search engines are text-driven. Although technology advances quickly, search engines are faraway from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Website, looking at particular site items (mainly text) to get an idea what a site is about. This brief clarification is not the most precise because as we will see next, search engines execute several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web Page to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another page and index everything they find on their way. Having in brain the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site every day just to see if a new page has appeared or if an existing page has been customized, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As previously mentioned, crawlers are not humans and they do not see images, not see images, Flash movies, JavaScript, frames, password-protected  Flash movies, JavaScript, frames, password-protected pages and directories, so if you have lots of these on your site, you'd enhanced run the Spider Simulator. If they are not viewable, they will not be spidered, not processed, not indexed, etc. - in a statement they will be non-existent for search engines.