Use Google Keyword Research To Target The Long Tail In Local Search

There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries i...

Matt Cutts Implies Google Is Aware Of SEOs Bribing Bloggers

On Friday night, Google’s head of search spam, Matt Cutts tweeted a link to a Gawker story named Shady Marketing Firms Are Still Quietly B...

PPC Excel Tips For Every Level: Part 1, Huge Time Savers For Beginners (And Beyond)

Excel is that must-have tool for managing, analyzing and reporting on paid search campaigns that is impossible to know too well. Many of u...

Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise

Google’s Matt Cutts posted a  video  today on the things one should avoid when doing guest blogging. The main point he made was that guest...

Google Webmaster Tools Upgrades Structure Data Markup Errors Report

Google’s Webmaster Trends Analyst Mariya Moeva announced, on the Google Webmaster blog, a new update to Google Webmaster Tools where they ...

Google’s Matt Cutts: 25-30% Of The Web’s Content Is Duplicate Content & That’s Okay

Matt Cutts, Google’s head of search spam, posted  a video  today about duplicate content and the repercussions of it within Google’s searc...

Holiday Email Marketing: Will You Be On Santa’s Naughty List?

This holiday shopping season, we anticipate record growth for online sales, with Thanksgiving expected to reach $1.1 billion, Black Frid...

Advertorial Native Ads To Receive Closer FTC Scrutiny

At one time the mixing of editorial and advertising content was an unthinkable breach of journalistic ethics. Now it’s the hottest online ...

Advertorial Native Ads To Receive Closer FTC Scrutiny

At one time the mixing of editorial and advertising content was an unthinkable breach of journalistic ethics. Now it’s the hottest online ...

Google Shopping Outpaces Amazon Same-Seller Sales On Cyber Monday, Black Friday

Over the extended holiday shopping weekend, Google Shopping same seller sales have been growing faster than Amazon among large retailers. ...

Behavior Flow: Better Insights, Better Marketing

While there are thousands of different pieces of data available in Google Analytics, unfortunately there aren’t thousands of hours in ea...

Goodbye Memes, Hello Quality Articles & News: What Facebook’s News Feed Changes Mean For Admins

Yesterday, Facebook announced changes to the News Feed that will show related articles, posts with recent comments, and better quality ne...

New Google Maps Adds More Search Results To Info Window

The (relatively) new Google Maps is certainly visually richer than the old Maps UI. However it may be somewhat less functional. As one ex...

Bing Webmaster Tools Adds Connected Pages Dashboard

Duane Forrester, the Senior Product Manager at Bing announced a new feature within Bing Webmaster Tools named the “Connected Pages Dashboar...

Twitter Improves Search On Mobile Apps By Adding Toggles & Photo Filters

Twitter announced they have improved the search capabilities on the iOS and Android mobile apps. Twitter added: A toggle between top...

October Search Market Share: Bing Continues To Grow At Yahoo’s Expense

 Preliminary October search market share data from comScore are being exposed by financial analysts. We’ll have to wait for the officia...

Twitter Expands Mobile Ad Targeting To Device, OS Version, WiFi

Today Twitter announced new options for targeting ads on mobile devices. No longer limited to device targeting, advertisers can now s...

Google Offering Online Site Reviews This Monday, November 18th

Google’s John Mueller announced that on this Monday’s Google office-hours, Google will be offering “short website reviews” for webmasters...

Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name

In a recent video published by Google’s head of search spam, Matt Cutts talks about are blog comments with links spam? In short, most of t...

How Recent Organic Search Changes Will Affect Paid Search

Search marketers were pitched not one but two curveballs recently which have forever reshaped the landscape of search engine optimization ...

2014 SEO Playbook: Google Hummingbird, Content & Authority

It’s November, which means it’s time for my annual SEO Playbook for the coming year. Thanks to Google’s Hummingbird, Internet marketers an...