Behavior Flow: Better Insights, Better Marketing

While there are thousands of different pieces of data available in Google Analytics, unfortunately there aren’t thousands of hours in ea...

No, Really, You Should Test That

You should test that.” It’s a phrase that Chris Toward, founder and CEO of marketing optimization agency WiderFunnel, has probably uttered ...

Is Not Provided A Good Thing?

It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout...